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MANCHESTER MARKETING OPINION

Thursday July 21 2016

How Has Manchester Become a Hub for Digital Creativity?


Manchester has always been a thriving city full of culture and innovation and today that statement remains just as strong.


Manchester Metropolitan University

MANCHESTER METROPOLITAN UNIVERSITY | Business School




How Has Manchester Become a Hub for Digital Creativity?

Manchester has always been a thriving city full of culture and innovation and today that statement remains just as strong. Manchester has grown into one of the biggest digital hubs in the UK and is completely transforming the way business is done.

According to the Business Register & Employment Survey, there are around 105,000 businesses operating within Manchester, which in turn helps to employ over 1.4 million people. In the creative and digital sectors alone, the Greater Manchester Economic Forecasting Model (GMFM) predicts there are around 63,500 people employed, which is generating around £3.1 billion a year.

So, just why is Manchester a hub for digital creativity?

Move over London

Even ten years ago, London was known as the centre point for all big businesses and media companies. As the capital, it’s not cheap living in London, so many people sought out a cheaper alternative and this is where Manchester saw opportunity.

A lot of focus on the city came in the wake of the BBC announcing plans to relocate 1,800 jobs from London to MediaCity due to its spending per head being lower in the North.

Thanks primarily to the Northern Powerhouse proposal to drive attention away from the capital and boost economic growth in cities such as Manchester, the city is only expected to get bigger.

A lesson learnt

Whilst the business potential and economy is all around Manchester, it’s also become a great place to study and to nurture and grow skills - especially within the digital sector.

Many colleges and universities in the surrounding areas have ties to some of the biggest media companies based in Manchester, which offer placements to their students and can help get them used to the digital world. Manchester Met have recently unveiled plans for a MBA in Digital Management to launch in October 2016, which will further strengthen the digital talent in the city.

Where the money’s at

Manchester has received significant funding over the last few years, which has helped contribute to the city’s growth as a digital hub.

Back in 2013, the Technology Strategy Board announced it had a £440 million budget to spend on supporting innovative businesses across Manchester, with digital technologies benefitting hugely from this and helping to grow the city.

In April 2016, the EU Commission announced plans to help further encourage UK businesses to take advantage of digital technologies and improve the way in which companies do business.

The future for Manchester is bright. Recently, Lonely Planet declared Manchester as one of their top ten cities to visit in 2016, whilst the GMFM predicts that there will be an additional 110,000 roles in the city by 2024.

If you’re based in Manchester, then you’re in the right place.

Manchester Metropolitan University is one of the top MBA providers in the North West of England. You can find their essential guide to Manchester here.



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