×

MANCHESTER RETAIL NEWS

Wednesday July 3 2019

Heated Tobacco Launches In Manchester


Manchester becomes the first city outside of London to see the launch of IQOS heated tobacco technology



Heated Tobacco Launches In Manchester

Manchester has become the first city outside London to see the launch of IQOS Heated Tobacco technology. Two new IQOS stores have opened in St Ann’s Square and Princess Street, with heated tobacco sticks (called ‘HEETS’) now available in 50+ retailers across the city. A specialist local team has been recruited to help Greater Manchester’s 360,000 smokers[1] understand how best to switch from cigarettes to less harmful alternatives.

 

Expansion in Manchester follows the successful launch of IQOS in London with device sales reaching a total of 100,000 over the past two years.

 

IOQS heated tobacco is a new technology that allows smokers to heat rather than burn tobacco. This removes on average 95% of the harmful toxins found in traditional cigarette smoke.[2] IQOS is the result of £4bn research and development investment by Philip Morris International over the past decade. There are now over 10 million IQOS consumers globally.[3]  

 

Recent research by Frontier Economics estimates that Greater Manchester will not go completely smoke free until 2034.[4] Other parts of England, such as Bristol and York, are due to go smoke free a decade earlier.

 

Peter Nixon, Managing Director of Philip Morris Limited, believes expanding IQOS will help the 1 in 6 people who smoke in Manchester switch from cigarettes to smoke-free alternatives at a much faster rate.

 

He said: “I am confident that IQOS will be a game changer for smokers in Manchester with heated tobacco technology offering a better alternative to cigarettes. This new product has been developed following £4bn of investment and a decade of research. I believe the impact of IQOS could accelerate Manchester into becoming a smoke-free city.”



"I am confident that IQOS will be a game changer for smokers in Manchester"
Peter Nixon Managing Director of Philip Morris Ltd








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.






Discover the latest Industry News & Opinions on Entirely















RECOMMENDED FOR YOU ON ENTIRELY RETAIL










































Digital entrepreneur welcomes Brexit.


Online retailer Stacey Dennis is expanding globally and believes Brexit will help to open up new markets. Her cards and gifts business, Love Layla, has grown to become a multimillionpound operation with over a million fans on social media











Discover the latest Industry News & Opinions on Entirely