Wednesday December 11 2019

Retailer makes major investment in new Crewe store

An independent flooring retailer is investing £200,000 and creating news jobs with the opening of a 5,000 square foot store in Crewe.

Retailer makes major investment in new Crewe store

An independent flooring retailer is adding Crewe to its growing list of locations with the opening this week of a new, £200,000 store on one of the town’s retail parks.

Flooring Superstore is opening a 5,000 square-foot store at the Grand Junction Retail Park on Saturday 14th December.

This will be the fifth store opened by Connection Flooring – the family-run company behind the Flooring Superstore brand – in the last five months, following other openings in Milton Keynes, Newton Abbot, Bristol and, just recently, Stockport.

The Crewe store, which is creating three new jobs for local people, will be one of the biggest of the 17 Flooring Superstores which can now be found across the UK.
It will sell an unrivalled range of carpets but also offer a huge choice of other flooring, such as laminate, luxury vinyl tiles and the UK’s largest selection of artificial grass. The latter is designed to meet the growing demand from householders for artificial, rather than real, grass.

Within the store, shoppers will have access to three brands - Flooring Superstore, Direct Wood Flooring and Grass Direct – owned by Connection Flooring. The company started life purely as an online business in 2012 but through a physical store expansion programme, it has grown rapidly and is now one of the largest independent flooring retailers in the UK.

Chris Barber, Flooring Superstore Retail Operations Manager, said: “We’re delighted to be able to open our newest store in such a thriving town as Crewe.

“The timing of the opening just before Christmas couldn’t have been better and we are looking forward to making a major contribution to the local retail economy.”

To mark the opening, Flooring Superstore is running a free, instore ‘Golden Ticket’ promotion. Anyone who comes into the store, regardless whether they are buying flooring or not, will be invited to take one of 150 tickets. 145 of these tickets will have 15% off flooring, four will give people £250 to spend in-store and one golden ticket will give a lucky person £1,000 to spend on flooring ranges of their choice. 

Chris added: “The golden ticket promotion is something new we have introduced in recent openings and it has proven very popular.

“Depending on the ranges of flooring the winner chooses, it could be enough to floor an average two-bedroom house, so it’s a great way to introduce ourselves to residents of Crewe and the surrounding areas. 

“We wish everybody the best of luck in the promotion. Christmas will certainly come earlier for someone!”

"The timing of the opening just before Christmas couldnt have been better and we are looking forward to making a major contribution to the local retail economy."
Chris Barber

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