Entirely North West


Salford Professional Development bolsters senior team

Four appointments at conference and training specialist

Salford Professional Development bolsters senior team

Salford Professional Development has promoted two staff to director roles and has appointed former BBC producer and presenter Lynne McCadden as head of its new creative and digital business unit.

Alice Birdwood, previously head of event management, becomes director of programmes, heading the team which manages SPD’s expanding portfolio of training courses and conferences.

Stuart Thompson has moved from head of sales to sales director leading a team of five.

Lynne has more than 25 years’ senior experience in digital and media roles. She spent 10 years at the BBC as a presenter, producer and reporter working in TV and radio on a range of current affairs and documentary programmes.

She is a former head of development at Creative England and director at Vision+Media, and currently runs her own advisory consultancy, Morra.

Her role at SPD will see her develop the firm’s range of courses and conferences for the creative and digital sector.

Alexis May, who was previously a divisional director at the London Business Conferences Group, succeeds Alice as head of event management.

SPD is a subsidiary of the University of Salford, which is celebrating its 50th anniversary this year.

The company delivers conferences and training across the UK and overseas, with a focus on sectors including health and social care, digital and creative, business and law, the built environment, education and public services.

"As SPD has expanded, so has our portfolio of training courses and conferences"
Paul Bolton

Deputy chief executive Paul Bolton said: “As SPD has expanded, so has our portfolio of training courses and conferences. The scope of these events is set to grow further over the next few years.

“Alice will be leading the programmes team as they engage different public sector and industry speakers to ensure our content remains cutting-edge.

“She will also be building strategic relationships with the university and links with industry partners for the benefit of our delegates and university students.

“Stuart has made a tremendous impact since he joined SPD in 2014 and now manages a five-strong team which delivers sponsorship revenues for company conferences.

“These appointments reflect our commitment to staff development within SPD. Stuart and Alice have worked hard and deserve these promotions.

“Lynne’s wealth of experience and knowledge makes her an excellent addition to the team.

“With her input, we will be able to build a stronger suite of digital and creative products and support the university to deliver its objective of working more with industry.

“We are also pleased to welcome Alexis to the company.”

Pictured left to right are Stuart Thompson, Lynne McCadden, Alice Birdwood and Alexis May

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Get The Entirely Weekly Brief In Your Inbox

Duane Cormell


Having enjoyed the experience of working within marketing and recruitment for a national charity, Duane moved into legal recruitment several years ago after completing his Law degree at The University of Manchester. He is now the director of Realm Recruit, a legal recruitment consultancy. Realm works across the North West, Yorkshire and the West Midlands to secure legal roles at all levels. Duane is also an active member of the Junior Chamber of Commerce and an ambassador for Forever Manchester.

WWB Recruitment

WWB offers bespoke recruitment solutions for professionals from Accountancy, Finance, Banking, Insurance and Human Resources for local, national and international clients and candidates.With a local presence and a global reach, we have successfully been servicing the needs of clients and candidates from all over the world since 2001.

The Works Recruitment

We are The Works; a specialist recruitment business founded in 1991 and have built up an incredible reputation with a very broad cross section of clients and candidates. Many of these clients have been happily recruiting with us since day one and many candidates are returning when searching for the next step in their career.

BSC Sales Specialists Ltd

BSC Sales Specialists Ltd have been established since 1990 and are regarded as a leading sales recruitment consultancy in the North West.

Morson International

Engineering Rail Technical Recruiter

Morson International is a specialist technical and engineering recruitment company for the engineering industry, and was recently named as the UKs No.1 Technical Recruiter in the definitive industry publication, the Top 250 Report. Morson International delivers exceptional personnel to a diverse client base across the world, and develops bespoke, innovative recruitment solutions across all sectors.