Thursday October 17 2019

Hattrick's New Planning Guide Gets b2b Marketeers on Track for a Roaring 20s

With 2020 looming closer and brand planning season now in full flow, Manchester-based content marketing agency, Hattrick, has released a planning guide for B2B marketeers The Roaring Boring 20s.

Hattrick's New Planning Guide Gets b2b Marketeers on Track for a Roaring 20s

The 1920s were famously known as the Roaring 20s. Fast-forward 100 years and the goal is to avoid the next decade becoming the Boring 20s. That’s where Hattrick’s handy three-part playbook comes in. 

Offering a plug and play process, the step-by-step guide is designed to help marketeers get from a blank sheet of paper to in-market with a bespoke brand or campaign narrative. Marketeers are invited to use the guide to help whip their marketing systems into shape, get campaign budgets working harder and put a stop to the departmental in-fighting that often occurs at this time of year. 

Rachael Crowe, Head of Insight, at Hattrick comments, “After commissioning in-depth interviews with twelve senior client-side marketeers working primarily within construction, there seemed to be an overriding feeling of being stuck in a rut and doing the same things over and over again. In essence, the marketeer’s definition of insanity. So, we decided to take action to stop ‘boring’ in its tracks.

“Knowing that, as we enter the next decade, our clients and prospects are determined to find an alternative, more progressive path we set out to showcase what a roaring 2020s might look like and how to get there. We hope the guide will help marketeers keep on track as the busy planning season gets underway”. 

The ‘The Roaring Boring 20s’ planning guide outlines everything marketers need to consider to deliver a year of stand-out activity. Its release marks the launch of Hattrick’s new strategic planning and insights service for B2B brands: Labb. 

To access the report visit: www.wearehattrick.com/planning/ 

" We hope the guide will help marketeers keep on track as the busy planning season gets underway."
Rachael Crowe, Head of Insight, Hattrick

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Entirely North West Jobs

Head of Marketing


A fantastic role to join a Technology organisation as their Head of Marketing, taking responsibilty for supporting the business in driving new channels, supporting the sales team and developing new products.

Marketing Campaign Manager


The Marketing Campaign Manager will support the marketing function to develop, implement, evaluate and optimise marketing campaigns and initiatives Client Details Unique organisation in the life sciences sector based in Macclesfield Description The role of the Marketing Campaign Manager is to:Manage initiatives that raise awareness and its impact Drive a consis.

B2B Marketing Manager


B2B Marketing Manager £35,000 - £45,000 Manchester city centre We are looking for an experienced lead generation / campaign focused B2B Marketing Manager to join this growing team of brilliant people in Manchester city centre.

Marketing Manager (Dairy Cattle Genetics)


Our client who operates in the livestock service and supply sector is looking to recruit a Marketing Manager based in the Cheshire & Staffordshire area.

Head of Marketing


Job Title: Head of Marketing Reports to: MDBusiness: SME Consumer Business Direct Report: 4 Location: Lancashire Salary: Up to £65k+ up to 15% bonus (company performance related), holidays starting from 28 to 33 days with length of service , plus bank holidays.

Digital Marketing Team Support Assistant


Digital Marketing Team Assistant / Permanent / Full Time - Mon-Fri 8am-4pm / £19,000 - £20,000 + Benefits / AltrinchamNC Associates are working on behalf of a manufacturing and production company based in Altrincham who are looking to hire a Web Team Assistant to join their team.

Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.