Entirely North West

MANCHESTER MARKETING NEWS

Friday March 29 2019


AKA retains DCMS £20M media planning and buying business for four more years




AKA retains DCMS £20M media planning and buying business for four more years

AKA, the independent fully integrated agency for the Arts, Culture, Leisure and Tourism markets, has successfully retained the Department for Digital, Culture, Media and Sport’s (DCMS) framework for media planning and buying across many of the cultural institutions it oversees, following a competitive pitch process. The account, which is worth £20 million over four years, will cover both traditional and digital media buying, as well as production, strategy and planning, innovation and creative solution services.

AKA is responsible for boosting visitor growth at some of the UK’s most recognised and successful cultural institutions. These include Tate, British Museum, National Gallery, V&A, Natural History Museum, Science Museum Group, Royal Botanic Gardens Kew, National Portrait Gallery, Imperial War Museum, Museum of London, British Library, Ashmolean Museum, Culture Mile, National Army Museum, Barbican Centre and City of London.

This account retention further cements AKA’s position as the trusted go-to agency for brands and organisations looking to get people to go places. In November, AKA announced it had been appointed by English Heritage to oversee its media strategy, media planning and media buying activities. And in August, AKA North were appointed by Transport for Greater Manchester to promote awareness of its core services and support a sustainability strategy across the transport network.

Amanda Lewis, Agency Director at AKA added: “We’re thrilled to have retained this prestigious account for another four years and can’t wait to carry on with the great work we’ve been doing. We enjoy the collaborative working relationships we have with the organisations marketing teams, working together to promote these fantastic iconic and world class institutions. At a time of great political change, we need art, heritage and culture more than ever to enrich our lives. This retention highlights the effectiveness of our approach and how, through our passion and expertise, we deliver real value and impressive results.”

 



"This retention highlights the effectiveness of our approach and how, through our passion and expertise, we deliver real value and impressive results"
Amanda Lewis, Agency Director at AKA








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.






RECOMMENDED FOR YOU ON ENTIRELY MARKETING


















































Brand owners rush to protect hashtag marks


Growing use of hashtags by consumerfacing businesses and other organisations, to extend the reach of their marketing messages and increase their online visibility, has led to a surge in applications for trade mark registrations for phrases at the UK Intellectual Property Office UKIPO