Entirely North West


Thursday September 11 2014

New clients secured at Active Profile

New clients secured at Active Profile

A PR and marketing agency is celebrating a double client win after successfully securing contracts which will expand its two key sectors, science and technology and property and regeneration.

Active Profile, which has offices in Liverpool, Manchester and London has been appointed by English Cities Fund (ECf) and 350 Investment Partners LLP, managers of the North West Fund for Energy and Environmental.

Active Profile is working with English Cities Fund, a joint venture between Muse Developments, Legal and General and the Homes and Communities Agency (HCA), on its New Bailey scheme in Salford.

New Bailey includes a 143-bed Premier Inn, which has been forward funded by La Salle Investment Management, a 615 space multi-storey car park and One New Bailey a 125,000 sq ft, eight-storey office development. The wider development will provide leisure and business opportunities for organisations large and small across all sectors, and will expand the existing and extensive business district in this part of the city. One New Bailey, the Premier Inn and the car park are all currently on site and Active Profile is implementing a full PR and events programme for the scheme.
350 Investment Partners, managers of the North West Fund for Energy and Environmental, has appointed Active Profile on a 12 month contract. The agency won the contract following a competitive tender process. Active Profile will deliver strategic marketing and PR campaigns that support the Fund’s investment activity in the region’s energy and environmental sector.
Anna Heyes, managing director of Active Profile, said: “We are really pleased to have both new clients on board. These recent contract wins were won based on our track record in both sectors and on our strategic approach to interpreting the briefs.
“We are already working with Muse Developments, one of the partners in ECf, on the City Place scheme in Chester on the City Place scheme so we are excited with this opportunity to extend our relationship with them further. We are also looking forward to leveraging our expertise in the energy sector and our regional knowledge to deliver tangible results for the North West Fund for Energy and Environmental.”
Phil Mayall, development director at ECf, said: “We appointed Active Profile to handle the PR and events programme for New Bailey based on their experience and contacts in the property sector.  The team has already delivered a successful topping out ceremony at the Premier Inn at New Bailey and we are now working together to develop a strategy for the next six months.” 


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