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LIVERPOOL MARKETING NEWS

Tuesday July 18 2017

Merseyside attraction launches brand new ad campaign


Theres a sting in the tail of Knowsley Safari's new TV advertising campaign this summer - with the humble bee taking centre stage.



Merseyside attraction launches brand new ad campaign

While the lions, tigers, rhino and giraffe are the star attractions at the popular Merseyside attraction, the telly ad centres around a bee’s eye unique view of the park.

The 30-second spot - with the tagline ‘adventure calls at Knowsley Safari’ - shows the insect flying all across the safari, showcasing the rhino, zebra, sea lions, meerkats, giraffe, lions, and more.

The ad was produced by the IF Agency and will broadcast around the North West and Yorkshire regions for three weeks this summer to promote the attraction, which last year welcomed 600,000 visitors.

 

 

Rachel continues “Seeing the animals from the sky reinforces the fact that a day out at Knowsley Safari is unlike any other attraction.

“It’s a full day of adventure, where you get up close to some of nature’s most fantastic creatures and have as many wild encounters as your family can handle.

“We are looking forward to an exciting summer at Knowsley Safari and are confident that the new TV ad will encourage audiences new and old to visit.”

The ad spot premiered on July 17 on ITV1 in Granada and Yorkshire.

 



"There is no better way to convey the expanse of Knowsley Safari than from the air. Thats what made this ad creative so simple, yet effective."
Rachel Scott, Head of Marketing at Knowsley Safari








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