A third-year UCLan student wishing attain a career in the competitive tourism sector is set to see one of her innovative ideas come to life.
Beth Higson, 20 from Preston and who studies International Tourism Management, spotted a gap in the market to showcase award-winning wedding venues while volunteering at Visit Ribble Valley.
Beth’s idea of launching a website to showcase the area’s stunning wedding venues to bride and grooms to be will come to fruition on November 27 as part of Lancashire Day.
This creative thinking has also landed Beth a role within the wedding and events team at Mellor’s Stanley House Hotel and Spa to continue her ambitions.
Wendy Hope, sales and marketing manager at Stanley House, commented: “Beth’s passion for the tourism sector shone through at interview, particularly her aptitude for showcasing wedding venues.
“She will no doubt receive first-hand knowledge of creating the perfect customer experience at Stanley House.
“The tourism industry in Lancashire is booming and it’s important for businesses like ours to capture and nurture local talent.”
Beth, who lives in Preston, added: “I have always wanted to pursue a career in the tourism sector.
“I believe that there are a team of people who help each individual tourist enjoy great stay and with a growing number of visitors to Lancashire, I’m really looking forward to playing an active part.”
Lancashire attracted over 63 million visitors in 2013, a one million headcount increase on the previous year, propelling the area’s visitor economy to a £3.5billion value.
The new ‘Wedding Heaven’ website, spearheaded by Beth will be launched at a special event by the Ribble Valley Borough Council on Thursday, November 27
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