Selfies with Santa Claus in his grotto at AJ Bell’s Salford Quays headquarters helped staff raise £8,000 for the Booth Centre, a Manchester charity which provides support and activities for homeless people.
Employees at AJ Bell, which provides online pension, investment and stockbroking services to customers across the UK, raised money by buying mince pies, cakes and raffle tickets as well paying for selfies.
The donation took the total raised at Christmas time by the company for the Booth Centre over the past three years to £17,000.
Amy Hinks, development manager at the Booth Centre, said: “I’d like to thank AJ Bell for their valuable support. We are overwhelmed. We’re a relatively small charity, so to receive the support of AJ Bell for the third year running is amazing and will help us to do even more work within our community.”
"The Booth Centre provides invaluable help with an ever-growing issue in the community"
AJ Bell’s Charlie Musson said: “The Booth Centre is a small local charity that provides invaluable help with an ever-growing issue in the community and we are delighted to support it.
“We encourage our staff to give something back through charity activities and voluntary work.
“During this year they have also raised money for other organisations including Alzheimer’s Society and Daisy’s Dream, which supports bereaved children.
“They have also volunteered at a lunch club at Trinity House in Rusholme, Manchester, which works to reduce social isolation and loneliness in the over-50s.”
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