Entirely North West


Buffalo7 states UK companies are not prepared for pitching

Buffalo7 states UK companies are not prepared for pitching

UK companies are not properly prepared to win new business pitches, a new survey of marketing professionals has found. Not only do many companies not employ any in-house staff who specialise in designing presentation slides, a large majority do not provide formal pitch training for their staff.

Manchester-based presentation design agency Buffalo 7, which carried out the research, found that 61 percent of respondents said their companies did not employ any staff with slide-deck design expertise. The survey found, however, that 60 percent of respondents wished their companies did have such expertise in-house, with 62 percent believing that this would help their companies to win more pitches. A remarkable 75 percent of respondents, meanwhile, indicated that their companies do not provide any formal training for delivering pitches.

The survey also found that 76 percent of respondents’ companies have pitched for business in the last 12 months, but that 54 percent are losing half or more of the pitches they contest. The commercial impact of this is evidenced in previous research from advertising bodies the IPA and ISBA, through their pitching best practice collaboration the Good Pitch, which found that the cost of pitching can be significantly more than perceived, with many companies therefore potentially losing far more money than they realise as a result of being ill-prepared for pitching.

Despite the other findings, 68 percent of respondents to the Buffalo 7 survey said they enjoyed presenting. Unsurprisingly, a huge 90 percent use Microsoft PowerPoint. The survey of 296 people was carried out at the Prolific North Live and Marketing Week Live exhibitions.

Lyndon Nicholson, CEO of Buffalo 7, said: “Pitches are a key part of the business acquisition process and yet companies are not investing to prepare for them as they do for other marketing or sales activities. There is no doubt that companies are losing pitches, business and money by turning up with badly designed slide-decks and staff who are not properly trained.”

Traci Dunne, Consultancy Manager at ISBA, said: “The Buffalo 7 survey into pitching habits suggests that many companies are unprepared for what we know can be a very costly part of winning business. This is an area related to our own research on Pitch Alternatives that launches later this month, which will identify trends and patterns to help both clients and agencies make better pitching decisions.”

Buffalo 7 helps clients such as UEFA Champions League, Samsung, Facebook, PlayStation and Red Bull win more new business pitches with visually arresting slides and effective messaging.

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Get The Entirely Weekly Brief In Your Inbox


Keith Irwen

Leviosa Director and Act CRM Specialist

Keith uses thirty years' experience in the industry to work closely with customers to identify, grow and maintain their customer base. As a specialist and trainer in ACT CRM software solutions, Keith helps businesses to become more productive, efficient and profitable.

Red Cow Media

SEO Manchester

Red Cow Media are an award winning digital marketing agency based in the heart of Manchester. We specialise in SEO, PPC, Social Media, Retargeting and many other aspects of digital.

Kevin Feddy Media

Kevin Feddy Media provides high-quality public relations, copywriting and media training to businesses and organisations ranging from start-ups to long-established large corporates. The agency is based in Manchester and was founded in 2013 by the hugely-experienced and respected journalist Kevin Feddy, who spent more than 25 years working on daily newspapers.

Red Russian PR

Red Russian PR is a media relations company incorporating innovative and dynamic marketing strategies for an eclectic mix of highly creative individuals and companies. Our objective is to elevate company profiles to specific consumer demographics to create exposure and awareness through relevant media channels.

Roland Dransfield PR

Prolific North's Best Small PR Company of the Year 2013, Roland Dransfield PR is a dynamic, dedicated and creative PR company based in Manchester.


Got some News to share? Click here.