Successful marketing can be a tough nut to crack in many industries, but none more so than the legal sector. Securing return-on-investment can be tough as many legal firms fail to understand how to implement an editorial schedule aligned with a marketing strategy. However, Liverpool digital marketing agency, Hit Search, has the inside view on how to improve conversion rates whilst introducing new enquiries to the website.
If you want to discover more about legal marketing and how best to create a bespoke legal marketing plan, book your place at the Hit Search legal workshop, ‘Learn how to increase inbound case enquiries in 3 hours’ on 23rd March.
Creating relevant content for legal websites that appeals to both new and existing customers is all part and parcel of having a defined marketing strategy. As expert digital marketers, specialising in both legal and retail, Hit Search has three tried and tested methods in their arsenal that they know is a sure-fire way to attract new enquiries, increase conversion rates and drive traffic through the site.
Create authentic content
It sounds pretty straightforward, but creating authentic content that not only appeals to your current customer base but will attract future leads, is a great starting point. From advice-led pieces to discussing topics that will highlight your firm as leaders in the industry, remaining relevant whilst giving yourself a helping hand in SERP rankings is always a good start to building a lasting campaign.
Personalise the user journey
So you’ve cracked it when it comes to content, but what about the rest of your site? Is it easy to navigate? Do you have easy-to-read text throughout? Often it’s the little touches that make a huge difference, such as personalised emails addressing the user by name, or personalisation on landing pages to drive the user to engage with your law firm and proceed through the customer funnel.
Talk with employees who deal directly with clients
So your strategy is starting to take shape, with relevant content and the user journey underway. However, it’s key that landing pages and site content mirrors what your customer base wants from a legal firm. This is the time to speak with your team on the ground and discover what clients want and build persona of your target audiences, so you can provide exactly what it is they’re looking for in terms of content and onsite information.
If you would like to learn more about digital marketing and how to grow your firm, sign up to attend the Hit Search legal workshop entitled ‘Learn how to increase inbound case enquiries in 3 hours’ on the 23rd March. It will involve a crash course on how to understand your audience, increase enquiries and successfully convert and increase traffic through your website.
The workshop will take place on the morning of Thursday 23rd March at Ziferblat, St Pauls Square, Liverpool. Booking has now opened, however, to avoid disappointment, we advise you get in touch to reserve a seat as quickly as possible, as spaces are limited!
You can register your interest and request your free tickets by visiting the Hit Search website and completing the form. Free breakfast and refreshments will be provided during the event and we encourage all attendees to meet and network informally with partners and legal professionals from other law firms.
Please find the ticket application form here - https://www.hitsearchlimited.com/learn-how-to-self-generate-case-enquiries-for-your-firm-in-3-hours
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