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Freewheel Holidays, based in Manchester, is gearing up for an exciting period in the leisure cycling holiday market with its first national marketing campaign, Wheel Good Times.
In its new campaign, launched today (15th September) Freewheel Holidays will be highlighting its extended range of easy, fun cycling holidays along safe routes around Europe that are suitable for all the family.
Chris Bird, Chief Executive of Sports Tours International, Freewheel’s parent company, said “We see the leisure cycling market as a big growth opportunity as more and more people are taking up cycling and looking to incorporate it in to their holiday time too. We have experienced exceptional growth across all of our cycling products (up 175%), particularly since GB’s success in Rio, and this will be an increasingly important sector.”
As well as being an excellent form of exercise, cycling offers holidaymakers the opportunity to really explore their destination, taking in countryside and views that they wouldn’t experience from a car or a sun lounger.
Chris added, “In our experience people are starting to look for more from a holiday. They want to see more, do more, and experience more from their chosen destination, and what better way to do that than on a bike? It’s an excellent way to explore, it is accessible for the whole family. Active recreation is certainly on the increase.”
Freewheel Holidays offers short and enjoyable bike rides on safe routes around 10 European countries, suitable for everyone including families and novices. Tour destinations include Austria, France, Holland, Czech Republic, Italy, Malta, Switzerland, Spain, Germany and Portugal, as well as Boat & Bike tours.
Freewheel Holidays was founded in 1999 and was purchased by Sports Tours International in October 2015.
