The partnership runs until 2020 and is set to boost Halewood Wines and Spirits’ brand recognition around the globe.
The activity will also help raise the profile of Liverpool as a destination, both within the UK and internationally in key markets, including USA, Canada, China, Romania, Nigeria, Kenya, Australia and South Africa.
Stewart Hainsworth, Group CEO, Halewood Wines and Spirits, says: "Halewood has grown up in Liverpool, we’re proud to be here and want to use our growing high quality spirits portfolio, alongside one of the world’s best football teams, to put an even brighter spotlight on the city.”
"Were proud to be in Liverpool and want to use our growing high quality spirits portfolio, alongside one of the worlds best football teams, to put an even brighter spotlight on the city."
Stewart Hainsworth, Global CEO, Halewood
Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool Football Club, said: “Halewood Wines and Spirits is a proud local, Liverpool brand with a rich sporting heritage which reflects a great synergy with the Club. We look forward to a long and successful relationship with Halewood as they continue to grow their brand internationally from our region.”
The Halewood and Liverpool Football Club partnership will also benefit the LFC Foundation, the official charity of Liverpool Football Club when it sponsors Liverpool FC Legends v Real Madrid Legends at Anfield on 25th March.
To celebrate LFC’s partnership with Halewood, the Club invited ten unsuspecting fans from official supporters clubs on a special Gin Journey around Liverpool. Little did they know Liverpool FC Legends, John Aldridge, Robbie Fowler and Gary McAllister, were in on the act and waiting to surprise them with special gin cocktails at various stops along the way.
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